Recently, the machine has caught the eye of a medical rehabilitation audience. "Customers are calling us and telling us they are using it after knee and hip replacements," Jain says. "Since you don't need to stand when using Cubii, this has great appeal to senior citizens, too." - H. Lee Murphy

The traditional market did not have a category for this kind of fitness, which meant that our potential customers even know how to talk about those needs. By defining our product’s value, we were able to find a starting place for building our brand and its category. - Shivani Jain

While Cubii was intended to bring movement to people stuck at their desks, Jain discovered that half of their users have not used their ellipticals for its intended purpose, but to serve as an idle workout while sitting on the couch and as a form of rehabilitation for injuries. - Shivani Mangar

Get fit while you sit. No more guilt when we wanna binge watch! - View Your Deal hosts

Talk about multitasking. This mini-elliptical allows workers to exercise while seated at a desk. - Washington Post editors

For moms who are big on fitness but short on space (or time), this compact elliptical machine is the perfect gift. - Hilary Braaksma

When it comes to your office, sitting down creates some requirements to keep you healthy and out of pain. One thing you can do to get some movement into an otherwise motionless workday is desk fitness. And to that, the highly-rated Cubii Pro under-desk elliptical is a good start. - Nadine Jolie Courtney

When the paperwork piles up and the emails keep coming in, it seems almost impossible for you to walk away from the desk. We highly recommend the Cubii Jr, so you can get a great workout without leaving your desk. - Black Ruby

Shivani Jain, the co-founder of Cubii, a compact elliptical that also launched on Kickstarter, explained how managing cash flow was crucial as she transitioned from the platform into wholesale and omni-channel distribution. - Kaleigh Moore

Today, physical therapy and injury rehabilitation customers — such as people who have been in car accidents, had knee or hip replacements, or had traumatic brain surgeries, cancer, or other crippling conditions — make up 70% of the company's business. - Robin Madell

Arnav Dalmia's five-year-old company makes a line of compact elliptical trainers for office workers and couch potatoes alike. The company's Cubii elliptical devices start at $249 and come in Junior, Pro, and Elite versions. - Emily Canal

The awards, which started 18 years ago, recognize innovation among companies as well as nonprofits and neighborhood organizations. Winners were chosen from 450 entries. - John Pletz

The 18th annual Chicago Innovation Awards took place Monday night, and 25 local companies and organizations were recognized for their innovative contributions. - Katherine Davis

Following ShipBob was Chicago startup Fitness Cubed, maker of an under-desk elliptical trainer. Fitness Cubed’s investors include Howard Tullman and Fieldglass founder Jai Shekhawat, and it’s seen revenue increase 2,295% in the last three years. - Jim Dalke

Bring the gym to him with an under-the-desk elliptical machine that’ll let him (kind of) discreetly get his workout in. - The Strategist editors

Talk about multitasking. This mini-elliptical allows workers to exercise while seated at a desk. - Washington Post staff

Know a fitness fanatic who’s chained to their desk all day and can’t always make it to the gym? Check out the Cubii under-desk elliptical, a clever fitness solution for that special someone who’s always first in, last out. The Cubii offers eight levels of resistance and even syncs up with a Fitbit to better track all those calories the user is burning. - TIME Staff

Cubii is an under-desk elliptical trainer, that does not require any change to existing furniture, which allows office dwellers to stay active while they sit at their desks. - Neil Kane

These 25 Uncommon Gifts Will Have Everyone Saying, "Where'd You Find That?!" - India Yaffe

When it's super hot outside, this is what you want to be doing inside. You can even connect it to their app so that you get credit for all of your activity, which like, I love that! - Tory Johnson

You can actually work out on the couch with Khloe Kardashian's go-to fitness gadget. - Alex Warner

They first funded Cubii on Kickstarter, raising $300,000 and selling 3,000 units. They just closed their second round of funding, raising $650,000. They say they expect to sell 15,000 units this year. - Diana Olick

Cubii, an under-desk elliptical, which allows you to work and workout at the same time, while a companion app tracks your activity. The key is its ultralow profile and narrow range of motion. - Seth Porges

Between meetings, random moments when I couldn't be at my desk, and the times when I really just didn't feel motivated to keep pedaling full-time, my daily average on the machine hovers right around 150 calories/70 minutes. - Lauren Hubbard

I sit at my desk and write posts all day for my job. My fingers get a lot of exercise, but not the rest of me. That’s why I’m looking forward to using Cubii, an elliptical trainer that fits under your desk and lets you exercise while you’re sitting down. - Dean Takahashi

He tried to get a treadmill desk or a standing desk, but it was too expensive and seemed to be a very involved process, he says. So, he developed Cubii. - Allie Caren

Cubii is a compact under-desk elliptical that uniquely offers a set of features that may make it the best exercise machine for work currently on the market. - Christina Desmarais

The Cubii isn’t the first device to market itself as the answer to your 60-hour workweek woes, but it does seem to be the most souped up, promising virtual silence with a guarantee that your knees will never slam into the underside of your desk while you both pedal feverishly and answer emails. - Christine Nguyen and Calt Munro

A desk elliptical that'll help you get a workout in, no gym required. Now you can spend your nights doing other fun stuff, like meeting your friends for drinks...or sleeping. - Abby Kass

This is a serious workout machine. If you sit at a desk all day long, the Cubii Jr. will get you moving, get you motivated, and help you get in shape. - Jon Langston

This mini elliptical is a spin class under your desk. - Michelle Yan

Small and portable enough to fit into nearly any situation, Cubii’s under-desk elliptical provides a low-key way to move your legs while you go about your work day, with no other changes to your chair or desk setup required. - Jacob Meschke

The Cubii ($250-$400) is an elliptical of miniature proportions. Put it under your desk at work or in front of your couch while watching TV. - AARP staff

The ergonomics of the machine differ from other under desk ellipticals because the motion keeps your knees from hitting the underside of your desk. It’s also virtually silent, making a very quiet white noise sound that won’t bother your coworkers. - Devon Kelley

While I wasn’t sweating as if I were on a full-size elliptical, I quickly discovered that if I engaged my core and sat up straight, I definitely felt the workout tingle. - Katie Maguire

The Chicago startup — which named its $347 device the Cubii — launched its Kickstarter campaign in 2014. It raised $293,712 from 1,070 backers. That meant a long list of names eagerly awaiting their product. - Meg Graham

The machine was also quiet. And while it would be hard not to notice that I was doing something under my desk, unless you find yourself panting for breath, the near-silent machine is unlikely to disturb office mates. - Seth Porges

Cubii is a sitting exerciser that’s been designed to fit under an office desk so those who are stuck in their office chairs can push its pedals while they work and get some exercise, rather than being entirely sedentary. - Natasha Lomas

Investors include Healthbox, the health care accelerator in Fulton Market where Cubii is based; Howard Tullman, CEO of 1871 and a longtime startup investor; Jai Shekhawat, founder and former CEO of Fieldglass; and David Appel and Joel Appel, former top executives of Orange Glo International. - John Pletz

I'm featuring a remarkable new take on exercising while you're sitting at your desk. From three recent college grads, their Cubii under-desk elliptical trainer is something to see. - Maxwell Ryan CEO

Shivani Jain and two of her former University of Chicago class of 2013 classmates have been moonlighting on their startup Fitness Cubed LLC while they work corporate jobs. - Kate McArthur

Want to work out at the office? Good news -- you don't even have to leave your desk. This is the first no-sound elliptical we've seen, and it's also the most tech savvy. You can track your burned calories on your phone and even compete with your co-workers. - Tehrene Firman

If you find yourself sitting way too much during the day, the Cubii can help you sneak some fitness in. - Caroline Morse